At Joyful Transformations®, we offer culturally-informed coaching to help you become a confident, authentic leader who inspires others and transforms the world.

Become a valued and respected

Asian woman leader

Asians are highly-educated – most likely to be hired, but least likely to be promoted in corporate America.

As an Asian woman, you navigate a Western workplace that values leadership traits that often differ from yours, like:

  • self-advocacy vs. self-promotion

  • conflict as productive vs. disruptive and to be avoided

  • speaking up as assertive vs. being disrespectful

  • being direct vs. tactful

  • asking vs. waiting for a raise

  • taking breaks as necessary vs. luxury

  • self-care vs. being selfish

Without the right support, you might think of your heritage as a disadvantage, feel discouraged, and miss opportunities.

But what if you can transform your Asian background into your greatest leverage?

Let us guide you!

ExCEL

is a holistic leadership coaching program that is designed specifically for Asian women to become more effective leaders and break into senior leadership roles.

Exceptional Changemakers

and Emerging Leaders

SELF-MASTERY

Establish your unique leadership brand and voice using a whole-person approach. Cultivate habits that empower you to unlock your full potential and develop resilience to bounce back from adversity.

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LEADING OTHERS

Leverage your strengths to inspire, motivate, and guide others more effectively while adapting to workplace norms. Develop strategic insights, enhance communication skills, and build strong relationships to foster a high-performing team and drive meaningful results in your organization.

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DRIVING CHANGE

Drive meaningful change in your community with a clear vision and learn how to build and leverage your network to address systemic challenges and advocate for causes you care about.

Your Personal

Coach

I understand how frustrating it is to be an overachiever who works hard yet gets bypassed for promotions.

As a certified leadership and executive coach, I have held over 3,500 coaching sessions and partnered with more than 500 individuals in America’s largest and most reputable corporations – including Fortune 500 and leading tech companies. From this experience, I became aware of the unique experiences of Asian women that leaders and even fellow coaches don’t recognize.

I started Joyful Transformations® to provide culturally-informed coaching that helps you unlock your true potential and earn the recognition that you deserve so you can lead with purpose and impact. Many of my clients have successfully positioned themselves for key roles in their organizations or transitioned into careers where they’re able to bring their best selves at work and home.

Just like all of them, you deserve to be a confident authentic Asian woman leader who is valued and respected.

  • Joyce guided me in streamlining my priorities better—personal and career-wise. I was more ready, prepared, and confident when I have finally decided what I wanted to do with my career. Joyce helped me bring more awareness on my strengths and leverage on my skills.

    VP, Global Bank

  • With my coach, I've been able to explore and go deep on various topics that I wouldn't normally have an avenue to talk and think through. I'm better equipped in bouncing back from difficult or stressful situations, facing difficult conversations instead of avoiding them and providing positive feedback. I can more easily recognize thoughts that are self-sabotaging me and get perspective through my coaching sessions.

    Senior Manager, Tech

  • Joyce helped me find clarity from all the clutter in my head. Together, we were able to list my priorities and develop a roadmap. I appreciate Joyce's straightforward approach and doing away with grand statements or promises.

    Transitioning Entrepreneur

  • Through my coaching sessions with Joyce, I was able to navigate through the challenges and many uncertainties I face both at work and at home. She provided tools to help me set goals for myself, and helped me a lot to see things on a different perspective.

    Regional Marketing Manager

  • Thanks for your thoughtfulness in always highlighting my strengths and helping me fine-tune how to use those strengths most effectively.

    Global Changemaker

  • The process led us towards clarity and great personal awareness. As one community, we thrive to fuel each other's spirits to push through and move forward.

    VP, Real Estate Holdings

Ready for change?

Our Alchemy for Joyful Transformations® is our three-step formula, using evidence-based methods that are aptly represented by the acronym, I CAN.

Reassess and discover your values, signature strengths, and the skills and resources that you can leverage.

Calibrate your Internal Compass

Recognize your blind spots, stop self-sabotage, and anticipate roadblocks to increase adaptability and resilience.

Grow your Awareness

Design a roadmap that measures incremental progress, fosters accountability, and builds in support.

Craft your Next steps

5

Hidden Traps that Hold Back

Asian Women Leaders

Rising to the top feels impossible when hidden traps keep holding you down.

In this guide, you will discover the five limiting mindsets that keep Asian women stuck and get coaching tips on how to overcome them.

Got concerns?

Coaching is a big step so we understand if you want to take more time to consider. We collected the common concerns we’ve heard from our clients and put our responses for you:

  • Our coaching programs are reasonably-priced because we want to make it easy for you to reach your aspirations. We want you to feel that coaching is the best investment you've ever made in yourself.

  • Yes and no. It's a yes if you are committed and no if you're not. We've worked with extremely busy individuals – some directly reporting to the global chairperson or C-suite and leading their own big teams in large global companies. Those who have gotten the most out of coaching are always the ones who consistently make time for themselves.

  • We'll be honest – coaching is a journey. There are results that can be realized immediately, but true transformation takes time and consistency. It will not be a straight path, which is why working with an experienced coach is valuable.

  • Anyone nowadays can call themself a coach. The difference is that as a credentialed coach by two of the world's most reputable accrediting organizations, ICF and EMCC, we adhere to the strictest ethics of our profession and invest in continuing education and personal development. As a highly-vetted coach in Bravely and BetterUp, among others, we get to work with individuals from their client companies that are some of the most innovative companies in the US and beyond.

  • We are committed to helping you and expect that you will be even more committed to your own growth and transformation. However, if you are unsatisfied with coaching – despite attending all our sessions and implementing all your action plans – we will be happy to give your personal investment back.

At Joyful Transformations®, we know that you want to become a confident Asian woman leader that people value and respect.

In order to do this, you need to be seen and heard for your own unique strengths. The problem is you are working in a corporate environment that values Western leadership traits that are often different from yours, which makes you feel frustrated, burned out, and disengaged.

We believe that having more senior leadership representation for Asian women fosters inclusive workplaces.

Your certified leadership coach is an Asian immigrant who has worked with hundreds of professionals in the United States. As such, we understand how it feels to know that you have what it takes, but aren’t given the opportunity because you look or sound ‘different.’ This is why our coaching programs celebrate your strengths and help you adapt.

Our signature I CAN approach is how we do it: 1. Calibrate your Internal Compass; 2. Grow your Awareness; and 3. Craft your Next steps.

So BOOK A STRATEGY SESSION NOW. And in the meantime, join our community to access to curated resources, leadership insights, free coaching prompts, and more, so you can stop being overlooked for opportunities and instead be the trusted leader who’s sought for advice.

FEATURED CREDENTIALS